With these hypercasual gaming developments, India's gaming industry is poised to take bigger and faster strides in becoming a cost-effective and powerful advertising medium for marketers.At first it may seem strange to consider monetization before a game is even completed, and many developers leave this as an afterthought. However, for many game developers, success depends on the app’s scalability and the investments that they can attract. Given its popularity among gamers, hypercasual gaming will continue to grow as more developers launch mobile games and apps.

Unlocking the True Potential of Hyper Casual Gaming This means advertisers can seamlessly track campaigns across these platforms in a unified way without having to create their own trackers.īy adopting the right solutions to monitor and measure performance, game developers and marketers can make informed decisions and improve returns on spending. On the social media platform front, these solutions can gather real-time insights from channels such as Facebook, Twitter, Google, and Snapchat. This makes tracking a seamless process, giving complete visibility into a campaign’s performance. These trackers can also link the apps where the campaigns are being implemented and information about segment user's interaction with the link. Game developers and marketers can leverage the available technologies and solutions in tracking the performance of ads and campaigns. One key aspect that can help marketers track ROI from ad campaigns is to have all the relevant monetization models in a single dashboard, making it easier to monitor a campaign's performance. The set of tools used for web campaigns will not work for mobile in-app advertising. Moreover, paid in-app campaigns also require a different set of tools and platforms. In-app ads involve various measurement models such as cost per view, cost per click, cost per thousand impressions, cost per action, and cost per install. While developers can easily track the revenue coming in from in-app purchases, as it is directly linked to the user’s profile, tracking revenue from in-app advertisements can be challenging. Through ad monetization, marketers can drive ROI from hypercasual games. With hypercasual games, one can get immediate answers to marketers’ constant dilemma about what works and what does not. Hypercasual games have redefined app marketing, and automation is the driving force behind the genre's rapid growth. Once the users are in the app, they show as many ads as possible, which gives their clients the best return on investment (ROI). With the rising demand, hypercasual games rely on quick product timelines and low production costs to release new games.Īdditionally, developers can immediately assess which games perform well and use smart budget allocation to maximize the number of users inside the app by going after the lowest cost per installs they can find. According to Adjust's recent Hyper Casual Gaming Report, for Q4 2019 to Q1 2020, installs per mille (IPMs) across all regions have increased significantly. In the hypercasual gaming space, fast product development timelines support digital marketing's data-driven decisions. With the cost of building games dropping, developers are now able to churn out games faster. With these games’ massive success, marketers are strengthening their plans to tap mobile gaming's fast-growing audience segment. India's gaming market recorded as many as 365 million users for the year 2020. In India, hypercasual games such as Candy Crush, Ludo, and Rummy have attracted new audiences across all demographics. Unlike other game formats, hypercasual games are easy to play, have a simple user interface, and are easily downloadable for free. According to an IMARC Group report, the global gaming market is worth $167.9 billion in 2020.Īccording to the FICCI-EY 2020 Report on India's Media and Entertainment sector, India's online gaming industry is worth INR 91 billion and is projected to reach INR 187 billion by 2022.Īmong the various gaming formats available in the market, hypercasual games see maximum traction among gamers and marketers alike. This is coupled with the total time spent by users on gaming apps is also on the rise.

April Tayson, Regional VP INSEA, Adjust writes how marketers are strengthening their plans to tap mobile gaming's fast-growing audience segment.ĭevelopers have reported a massive surge in the downloads of gaming apps worldwide.

India's online gaming industry is worth INR 91 billion and is projected to reach INR 187 billion by 2022.

Hyper casual games monetization